Audience Engagement in the Performing Arts: A Critical Analysis

by Ben Walmsley

This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a...

• Format: Paperback
• Language: English
• ISBN: 3030266559
• ISBN13: 9783030266554
• Release Date: September 2020
• Publisher: Palgrave MacMillan
• Length: 248 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"