Attribution Modelling in Google Analytics and Beyond

by Himanshu Sharma

Attribution modelling is the process of understanding and assigning conversion credit to marketing channels. The primary objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit. Implementing it...

• Format: Paperback
• Language: English
• ISBN: 1006407006
• ISBN13: 9781006407000
• Release Date: August 2024
• Publisher: Blurb
• Length: 480 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.3" x 8.0" x 10.0"