Attribution Modelling in Google Ads and Facebook

by Himanshu Sharma

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1792911394
• ISBN13: 9781792911392
• Release Date: January 2019
• Publisher: Independently Published
• Length: 468 Pages
• Weight: 2.82 lbs.
• Dimensions: 1.2" x 8.0" x 10.0"