Attribution Modelling in Google Ads and Facebook

by Himanshu Sharma

Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels / campaigns for investment at a particular point in time. A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge. This book has been written to help you implement attribution modelling in Google Ads (formerly Google...

• Format: Paperback
• Language: English
• ISBN: 0368079619
• ISBN13: 9780368079610
• Release Date: August 2024
• Publisher: Blurb
• Length: 478 Pages
• Weight: 2.79 lbs.
• Dimensions: 1.3" x 8.0" x 10.0"