Attracting Perfect Customers: The Power of Strategic Synchronicity

by Jan Brogniez and Stacey Hall

Book Overview

"A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept." --Gerry Myers, author of Targeting the New Professional Woman

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones--even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers...

• Format: Paperback
• Language: English
• ISBN: 1576751244
• ISBN13: 9781576751244
• Release Date: October 2001
• Publisher: Berrett-Koehler Publishers
• Length: 232 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 6.1" x 9.3"

Customer Reviews

Well seeing is believing

The day that I wrote out my lists defining my perfect customer and our relationship, I have literally had my phone ringing off the hook. Every single day since that day,and this has gone on now for several weeks, we have had a sale and many people that were only going to purchase one license of our product decided to purchase multiples. My product costs over $5,000 for one. I am a believer and my sales team is starting to come around too. To keep this string alive I am willing to spend 10 minutes 2 times a day, seeing and attracting my perfect customers. I am aware of the Silva Method and this is along the same lines. I just wish I always remembered it was this simple.

Supercharge your business by attacting perfect customers

I can't begin to tell you the number of books I read each month covering the topics of branding, marketing, advertising, ecommerce, client building and sales. This book managed to get away from all the matters normally discussed in collegiate texts and boil down business development to the nitty-gritty...attracting the perfect customer for YOUR business.I read the book outloud to my pregnant wife and openly discussed the merits of each chapter and exercise to see how our individual businesses would be affected. The authors say that once you've established a Strategic Attraction Plan, you could see results within 48 hours.For me, try 24 hours. I put together an email for my past clients which was personal, devoid of sales generation speak and asked them to tell me how to help THEM succeed. The result? Customers suggesting products they would buy. Customers telling me success stories they had with my products. Customers buying greater-than-average orders of my product.Read the book. Distill the information. Do the exercises. I have no doubt that this book will enable you to figure out how to increase the sales of your company, how you establish and build a rapport with customers and more importantly, establish abundance in all that you do.

The Enlightened 80/20 Rule Approach to Doing Business!

I've had a few weeks to let this book sink in and I must say that I'm very impressed with what these authors have written. Basing a business approach on the Law of Attraction may seem a little new-agey to some hardened business people. But a great gift of the New Age thinkers is the betterment of our society and living with integrity.Being a former business owner (and present-day self-help author), I can really appreciate the concept of attracting the best customers and the best employees. The recommended strategy of finding out what makes people tick, looking for room for improvement, finding out what others expect of you, and having more than one plan are clearly defined in the "Strategic Attraction Process."These authors understand another gift of New Age thinking and that is the concept of manifesting results. That starts with ideas, thinking, attitudes, identities, standards and beliefs. This foundation is thoroughly covered in the "6 Standards of Strategic Synchonicity."But my favorite part of the book is where they talk about the "21 Daily Tips." Here is a simple treasure chest of ideas for stimulating the attraction process. Some enlightened goodies include:* Let your perfect customer know they are perfect* Expect breakthroughs to look like breakdowns* Share, share, and share yourself* Break bread with a competitor* Accept that you don't know* Make irresistible improvementsI could go on and on about this book. It all boils down to approaching business from a higher place and enjoying the benefits of giving your passion to the value you produce.Becoming an enlightened business person is a great way to live your passion! This book certainly helps in your quest.

I love this book!

I had a hard time putting this book down! I found it easy to read, very well written, and POWERFUL. The same day that I created my strategic attraction plan as outlined in the book, I began seeing results that evening at a function I attended; results that were directly stated in my attraction plan. The book is written in a way that makes so much sense, I knew it would work and that it was the approach I want for launching my business. "Attracting Perfect Customers" definitely gave me a new and exciting perspective on what I can create for myself and my business!

This Stuff Works!!

As the CEO of a Corporate Training Business, I have watched our business grow exponentially as a result of the work I've done with Jan & Stacey. I've read a lot of books about selling and marketing, but this one worked. Not only that, it was simple. I kept thinking there must be more, but it's that easy. Divided into three parts, the book takes the essence of the work that Jan & Stacey do in their workshops and makes it available to everyone. If you think you've read all the books you care to on Sales & Marketing, there's one more...THIS ONE. I bought 25 just to give to our business associates and partners.