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Paperback Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership Book

ISBN: 0805825665

ISBN13: 9780805825664

Attitudes, Behavior, and Social Context: The Role of Norms and Group Membership

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Book Overview

The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that attitude-behavior consistency and persuasion cannot be well understood without reference to the wider social context in which we live. Although attitudes are...

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