Attitudes And Persuasion: Classic And Contemporary Approaches

by Richard E. Petty

Book Overview

This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

• Format: Paperback
• Language: English
• ISBN: 081333005X
• ISBN13: 9780813330051
• Release Date: January 1996
• Publisher: Routledge
• Length: 336 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.2" x 9.3"