Attention, Attitude, and Affect in Response To Advertising

by Timothy C Brock

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology,...

• Format: Paperback
• Language: English
• ISBN: 1138876151
• ISBN13: 9781138876156
• Release Date: June 2015
• Publisher: Psychology Press
• Length: 338 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"