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Hardcover Attention, Attitude, and Affect in Response To Advertising Book

ISBN: 080580756X

ISBN13: 9780805807561

Attention, Attitude, and Affect in Response To Advertising

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Format: Hardcover

Condition: Good*

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Book Overview

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology,...

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