Attack Politics: Strategy and Defense

by Henry C. Kenski, Michael Pfau, Henry Kenski

In a timely contribution to the political communication and U.S. politics literature, Pfau and Kenski trace the nature and growth of political attack messages through the 1988 election. As the authors note at the outset, political attack messages have grown more and more popular in contemporary political advertising, in large part because research indicates that attack messages are extremely effective in influencing voters. The authors examine the...

• Format: Hardcover
• Language: English
• ISBN: 027593375X
• ISBN13: 9780275933753
• Release Date: May 1990
• Publisher: Praeger
• Length: 216 Pages