Astro Boy and Anime Come to the Americas: An Insider's View of the Birth of a Pop Culture Phenomenon

by Harvey Deneroff and Fred Ladd

The first generation of American television programmers had few choices of Saturday morning children's offerings. That changed dramatically in 1963 when a Japanese animated television series called Tetsuan Atom was acquired for distribution by NBC. Fred Ladd adapted the show for American television and--rechristened Astro Boy--it was an overnight sensation. Astro Boy's popularity sparked a new industry importing animated television...

• Format: Paperback
• Language: English
• ISBN: 0786438665
• ISBN13: 9780786438662
• Release Date: December 2008
• Publisher: McFarland & Company
• Length: 222 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher