Assessing Organizational Communication: Strategic Communication Audits

by Allyson D Adrian, Cal W. Downs, Allyson D. Adrian

Book Overview

This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented in clear, accessible prose are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential...

• Format: Paperback
• Language: English
• ISBN: 1593850107
• ISBN13: 9781593850104
• Release Date: May 2004
• Publisher: Guilford Publications
• Length: 292 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.6" x 7.0" x 9.8"