Asian Dimensions of Services Marketing

by Esther Tang, Susan Tai, Ricky Chan, et al.

Explore current trends in the Asian service industry Asian Dimensions of Services Marketing takes you on a journey through the service industries of Asia. Due to the extraordinary amount of growth in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789016915
• ISBN13: 9780789016911
• Release Date: March 2002
• Publisher: Routledge
• Length: 138 Pages