Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

by Philip Kotler, Hermawan Kartajaya, Den Huan Hooi

Book Overview

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential...

• Format: Paperback
• Language: English
• ISBN: 9813275995
• ISBN13: 9789813275997
• Release Date: March 2019
• Publisher: World Scientific Publishing Company
• Length: 344 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"