Asian Brand Strategy: How Asia Builds Strong Brands

by Martin Roll

Book Overview

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific. Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and...

• Format: Hardcover
• Language: English
• ISBN: 1403992797
• ISBN13: 9781403992796
• Release Date: October 2005
• Publisher: Palgrave MacMillan
• Length: 254 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"