Asian Brand Strategy: How Asia Builds Strong Brands

by Martin Roll

Book Overview

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

• Format: Hardcover
• Language: English
• ISBN: 1403992797
• ISBN13: 9781403992796
• Release Date: October 2005
• Publisher: Palgrave MacMillan
• Length: 254 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"