Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia

by Martin Roll

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

• Format: Hardcover
• Language: English
• ISBN: 1137359161
• ISBN13: 9781137359162
• Release Date: July 2015
• Publisher: Palgrave MacMillan
• Length: 339 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.1" x 5.4" x 8.5"