Asia Branding: Connecting Brands, Consumers and Companies

by Don E. Schultz and T C Melewar

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university...

• Format: Paperback
• Language: English
• ISBN: 1137489952
• ISBN13: 9781137489951
• Release Date: October 2016
• Publisher: Red Globe Press
• Length: 350 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"