As If by Design: How Creative Behaviors Really Evolve

by Edward A Wasserman

Book Overview

The eureka moment is a myth. It is an altogether na ve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation...

• Format: Paperback
• Language: English
• ISBN: 1108745105
• ISBN13: 9781108745109
• Release Date: July 2021
• Publisher: Cambridge University Press
• Length: 332 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.7" x 8.1" x 8.9"