Arun Nandy: God of the Field

by Ranabir Sen

In any market research organization, the Field department is an area of expertise and the backbone for data collection. However, sadly, it is often undervalued. This book is the story of a man who inspired many a Field interviewer, Field Manager and Researcher and the client to convince that the "Field" is an area of expertise and the outcome is the accuracy of the data. But more importantly, he inspired many a Field Interviewer, supervisor and Executive...

• Format: Paperback
• Language: English
• ISBN: 164983876X
• ISBN13: 9781649838766
• Release Date: October 2020
• Publisher: Notion Press
• Length: 144 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"