Arts Entrepreneurship: Creating a New Venture in the Arts

by Richard Andrews and Richard Andrews

Book Overview

Arts Entrepreneurship: Creating a New Venture in the Arts provides the essential tools, techniques, and concepts needed to invent, launch, and sustain a business in the creative sector.

Building on the reader's artistic talents and interests, the book provides a practical, action-oriented introduction to the business of art, focusing on product design, organizational planning and assessment, customer identification and marketing, fundraising,...

• Format: Paperback
• Language: English
• ISBN: 1138889741
• ISBN13: 9781138889743
• Release Date: September 2019
• Publisher: Routledge
• Length: 282 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.7" x 7.5" x 9.1"