Artificial Intelligence and Machine Learning and Marketing Management

by James Seligman

OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies...

• Format: Paperback
• Language: English
• ISBN: 0244417822
• ISBN13: 9780244417826
• Release Date: September 2018
• Publisher: Lulu.com
• Length: 320 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"