Arguing for a General Framework for Mass Media Scholarship

by W. James Potter and Charles F. Potter

Book Overview

"Arguing for a General Framework for Mass Media Scholarship challenges scholars and students to consider and reconsider what we know about media and how we think about media. As such, the book provides an important framework for thinking about knowledge--regardless of the discipline... The text provides all of the necessary tools to move the field forward in a way that will increase the rigor of the work being done and augment...

• Format: Paperback
• Language: English
• ISBN: 1412964717
• ISBN13: 9781412964715
• Release Date: December 2008
• Publisher: Sage Publications, Inc
• Length: 416 Pages
• Weight: 1.49 lbs.
• Dimensions: 0.6" x 6.9" x 9.8"