Archetypes in Branding Card Deck

by Joshua C. Chen and Margaret Pott Hartwell

This deck of 60 archetype cards is the companion tool to the book, Archetypes In Branding: A Toolkit for Creatives and Strategists. Use them to reveal your brand's motivations, enhance trust with stakeholders, resolve brand inconsistencies and generate magnetic demand.

• Format: Cards
• Language: English
• ISBN: 0692544577
• ISBN13: 9780692544570
• Release Date: September 2015
• Publisher: CDA Press
• Weight: 0.50 lbs.