Applying Social Cognition to Consumer-Focused Strategy

by Jacques Nantel, Frank R. Kardes, Paul Herr

Book Overview

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused...

• Format: Paperback
• Language: English
• ISBN: 1138875953
• ISBN13: 9781138875951
• Release Date: May 2015
• Publisher: Psychology Press
• Length: 416 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"