Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions

by Terry Grapentine

Book Overview

Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science...

• Format: Paperback
• Language: English
• ISBN: 1606493671
• ISBN13: 9781606493670
• Release Date: November 2012
• Publisher: Business Expert Press
• Length: 260 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"