Applied Strategic Marketing: A Step by Step Approach

by Karel Jan Alsem

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of...

• Format: Paperback
• Language: English
• ISBN: 1138332089
• ISBN13: 9781138332089
• Release Date: March 2019
• Publisher: Routledge
• Length: 424 Pages
• Weight: 1.95 lbs.
• Dimensions: 0.9" x 6.9" x 9.4"