Applied Public Relations: Cases in Stakeholder Management

By Kathy Richardson and Marcie Hinton

Book Overview

With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.

• Format: Paperback
• Language: English
• ISBN: 0415526590
• ISBN13: 9780415526593
• Release Date: April 2015
• Publisher: Routledge
• Length: 258 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"