Applied Public Relations: Cases in Stakeholder Management

by Larry F. Lamb, Kathy Brittain McKee, Kathy Richardson, et al.

Book Overview

Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415999162
• ISBN13: 9780415999168
• Release Date: June 2009
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"