Applied Predictive Modelling for Direct Marketing in SAS: A step by step approach

by Alun Brain, Sameer Rahman, Dr Alun Brain, et al.

The authors noted that while there is so much talk about the adoption of predictive modelling within marketing and more specifically direct marketing, there is no one book in the market which takes the audience through an applied step by step approach on how to develop a predictive model. This book serves as a guide and is a hands-on learning tool for any self-starter, modeller or data scientist who wants to learn how to develop predictive models...

• Format: Paperback
• Language: English
• ISBN: 1723874175
• ISBN13: 9781723874178
• Release Date: October 2018
• Publisher: Independently Published
• Length: 216 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"