Applied Ecommerce: Analysis and Engineering for Ecommerce Systems

by Arthur M. Langer

The first practical guide for designing, analyzing, and developing successful Web-based delivery The demand for secure, reliable, user-friendly ecommerce sites continues to rise exponentially, yet a high percentage of these projects fail. Why? Going right to the heart of what it means to set up and maintain a successful ecommerce system, highly recognized information systems expert Arthur Langer walks readers step-by-step through all phases of ecommerce...

• Format: Paperback
• Language: English
• ISBN: 0471013994
• ISBN13: 9780471013990
• Release Date: December 2001
• Publisher: John Wiley & Sons
• Length: 416 Pages
• Weight: 1.57 lbs.
• Dimensions: 1.0" x 7.5" x 9.2"

Customer Reviews

a perfect overview

I picked up this book on a recent business trip to new york, and read it during the long flight home. I felt by the time i got off the plane that all the niggling questions i'd had about putting my business online (and especially integrating some really quite antiquated bits of our inventory system) had all been answered. i have referred to this book constantly while working out our new system. many thanks for a remarkably clear and relevant guide. this was money very well spent!

Getting off to the Right Start

Setting up and maintaining an ecommerce system is a complicated process. Finally, here is a book that provides a step-by-step, how-to approach to on how to do just that. Before you start any ecommerce project, read this book.

The A to Zs of Ecommerce

I wish I had had this book three years ago! It is extremely hand-on and covers everything from user analysis to the installation and testing of complex transactions. The section on designing interfaces to legacy systems and databases is invaluable. The book also reveals best ways to extract information from users, marketers, and consumers. This is perfect for anyone involved in the planning, development, and maintenance of an ecommerce system.