Applied Conjoint Analysis

by Vithala R. Rao

Book Overview

Chapter1-Problem Setting.- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods).- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods).- Chapter 4 Choice Based Conjoint Studies: Design and Analysis.- Chapter 5 Methods for a Large Number of Attributes.- Chapter 6 Applications for Products and Service Design and Product Line Decisions.- Chapter 7 Applications for Product Positioning and Market Segmentation.-...

• Format: Paperback
• Language: English
• ISBN: 3662502313
• ISBN13: 9783662502310
• Release Date: September 2016
• Publisher: Springer
• Length: 389 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"