Apparel: Concepts and Practical Applications

by Barbara Stewart, Beverly Gatterson, Beverly Kemp-Gatterson

Book Overview

Technological and societal changes in the past three decades have profoundly affected the field of retailing. In addition to the wealth of data now available, advances in technology for designing and producing apparel, and changing face of management in retail organizations, consumers have become more discerning with regard to the apparel they purchase. From the creative design process to marketing coordination, Apparel: Concepts and Practical...

• Format: Paperback
• Language: English
• ISBN: 1563674815
• ISBN13: 9781563674815
• Release Date: September 2008
• Publisher: Fairchild Books
• Length: 460 Pages
• Weight: 1.45 lbs.
• Dimensions: 1.1" x 6.9" x 7.0"