The Marketing Matrix: How the Corporation Gets Its Power - And How We Can Reclaim It

by Gerard Hastings

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate...

• Format: Paperback
• Language: English
• ISBN: 0415678625
• ISBN13: 9780415678629
• Release Date: October 2012
• Publisher: Routledge
• Length: 204 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"