Answering Questions: Methodology for Determining Cognitive and Communicative Processes in Survey Research

by Norbert Schwarz and Seymour Sudman

Book Overview

In Answering Questions the authors present a summary of the latest research on the techniques and methods used for uncovering the cognitive and communicative processes used in answering survey questions. Those in the fields of social and behavioral science, survey and marketing research, personnel and program evaluation, psychological and educational testing, and a variety of other fields will find this a practical, useful resource.

• Format: Hardcover
• Language: English
• ISBN: 0787901458
• ISBN13: 9780787901455
• Release Date: September 1995
• Publisher: John Wiley & Sons
• Length: 469 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.6" x 6.3" x 9.3"