Marketing

by John Richardson, John Richardson, Nisreen Bahnan

Part of the The Annual Editions series, this title provides convenient, inexpensive access to a various range of advanced articles from some of the respected magazines, newspapers, and journals. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0073528641
• ISBN13: 9780073528649
• Release Date: January 2011
• Publisher: Dushkin/McGraw-Hill
• Length: 153 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 8.2" x 10.7"

Customer Reviews

OOOdles of Info

This book really helped me understand the principles of marketing! The articles in the book were great and easy to understand!

Very Valuable

A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.