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Anime's Media Mix: Franchising Toys and Charact... 0816675503 Book Cover

Anime's Media Mix: Franchising Toys and Charact...

Edition Description

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called...

Edition Details
Format:Paperback
Language:English
ISBN:0816675503
Format: Paperback
Condition:
$
35.42
50 Available
Anime's Media Mix: Franchising Toys and Charact... 081667549X Book Cover

Anime's Media Mix: Franchising Toys and Charact...

Edition Description

In Anime's Media Mix , Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called "media...

Edition Details
Format:Hardcover
Language:English
ISBN:081667549X
Format: Hardcover
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