Analyzing Sales Promotion: Text and Cases: How to Profit from the New Power of Promotion Marketing

by John C. Totten and Martin P. Block

Uses sales data generated by in-store electronic scanners to explain sales promotion strategy and its place in an integrated marketing program. From www.promaxtpo.com: "Second Edition by John C.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0850132290
• ISBN13: 9780850132298
• Release Date: January 1994
• Publisher: Dartnell Corp.
• Length: 226 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"