Analyzing Decision Making: Metric Conjoint Analysis

by Jordan J. Louviere

This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the...

• Format: Paperback
• Language: English
• ISBN: 0803927576
• ISBN13: 9780803927575
• Release Date: March 1988
• Publisher: Sage Publications, Inc
• Length: 96 Pages
• Weight: 0.22 lbs.
• Dimensions: 0.2" x 5.5" x 8.5"