Analyzing and Influencing Search Engine Results: Business and Technology Impacts on Web Information Retrieval

By S. Nke Lieberam-Schmidt

S nke Lieberam-Schmidt analyzes the impact that search engine optimization (SEO) has on the economic goals of Web businesses like e.g. online shops. He structures available SEO means and integrates them in a Website creation process proven to be successful in practice. A model for selecting the right keywords in this context is developed. For search engines, he presents new methods of grouping and presenting results in a clear manner.

• Format: Paperback
• Language: English
• ISBN: 3834924539
• ISBN13: 9783834924537
• Release Date: September 2010
• Publisher: Gabler Verlag
• Length: 223 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"