Analytics to Action: A Guide to Social Media Measurement

by Tim Cigelske

Analytics to Action is a guidebook for creating a social media measurement system. Topics include selecting relevant metrics, identifying target audience, deciding which social networks to engage, optimizing posts for success, creating a management system, and predicting successful content. Technology will change, but your ability to move from analytics to action will endure.

• Format: Paperback
• Language: English
• ISBN: 1520523661
• ISBN13: 9781520523668
• Release Date: February 2017
• Publisher: Independently published
• Length: 108 Pages
• Weight: 0.38 lbs.
• Dimensions: 8.0" x 0.3" x 5.0"