Analytics in a Big Data World

by Bart Baesens

Book Overview

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource,...

• Format: Hardcover
• Language: English
• ISBN: 1118892704
• ISBN13: 9781118892701
• Release Date: May 2014
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"