Analytics and Dynamic Customer Strategy: Big Profits from Big Data

by John F. Tanner

Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate...

• Format: Hardcover
• Language: English
• ISBN: 1118905733
• ISBN13: 9781118905739
• Release Date: June 2014
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"