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Paperback Analytic Activism: Digital Listening and the New Political Strategy Book

ISBN: 0190266139

ISBN13: 9780190266134

Analytic Activism: Digital Listening and the New Political Strategy

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Format: Paperback

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Book Overview

Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this...

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