Analysis of the portfolio of Red Bull based on the BCG matrix

by Martin Pruschkowski

Seminar paper from the year 2014 in the subject Business economics - Miscellaneous, University of applied sciences, N rnberg, language: English, abstract: The objective of this work is it to introduce and apply one of the most renowned strategic instruments in the portfolio analysis for the company's management - the BCG Matrix. By applying the BCG Model to the Red Bull Company current strength and weaknesses of the portfolio will be uncovered and...

• Format: Paperback
• Language: English
• ISBN: 3668750939
• ISBN13: 9783668750937
• Release Date: July 2018
• Publisher: Grin Verlag
• Length: 26 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"