Analysis of the Cognitive Interview in Questionnaire Design

by Gordon Willis

Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood...

• Format: Paperback
• Language: English
• ISBN: 0199957754
• ISBN13: 9780199957750
• Release Date: April 2015
• Publisher: Oxford University Press
• Length: 274 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.3" x 8.1"