Analysis of Marketing Environment of Virgin Australia

by Yasir Farabi

Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, University of New England, course: Marketing Management, language: English, abstract: The purpose of this report is to analyse the current market environment of Australian airline industry in which Virgin Australia operates. Throughout the last decade, the domestic airline industry in Australia is characterised by relatively flat growth, low...

• Format: Paperback
• Language: English
• ISBN: 3656231737
• ISBN13: 9783656231738
• Release Date: July 2012
• Publisher: Grin Verlag
• Length: 24 Pages
• Weight: 0.10 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"