Analysis for Strategic Marketing

by Joel H. Steckel and Vithala R. Rao

Book Overview

This text provides modern scientific marketing methods for a strategic marketing course and contains a mixture of strategy and market research coverage. *Adds analysis and research tools to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321001982
• ISBN13: 9780321001986
• Release Date: August 1998
• Publisher: Prentice Hall
• Length: 400 Pages
• Weight: 1.60 lbs.
• Dimensions: 0.8" x 7.4" x 9.1"

Customer Reviews

Support materials are minimal

...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.