An Overview of Buying Habits of America's Growing Demographic Segment

by Scott Goldberg

The dissertation examines how consumers of Mexican American and El Salvadoran American backgrounds are influenced when it comes to both advertising and promotion in their purchase decision s. The... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838342720
• ISBN13: 9783838342726
• Release Date: June 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 168 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"