Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

by Drew Davidson and et al.

Book Overview

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and...

• Format: Paperback
• Language: English
• ISBN: 0557285658
• ISBN13: 9780557285655
• Release Date: January 2010
• Publisher: Lulu Press
• Length: 294 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"