An Integrative Guide to Consumer Neuroscience

by Peter Kenning and Sven Braeutigam

Consumer neuroscience is a complex, interdisciplinary, and emerging field that cuts across psychology, neuroscience, and consumer research. The book provides a comprehensive overview of the foundations and applications of modern consumer neuroscience, exploring a wide range of established and emergent topics in the field, making it the ideal resource for anyone looking to broaden their knowledge base. The content provides a thorough, high-level guide...

• Format: Paperback
• Language: English
• ISBN: 0198789939
• ISBN13: 9780198789932
• Release Date: June 2022
• Publisher: Oxford University Press
• Length: 288 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.5" x 6.8" x 9.7"