An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals

by Scott A. Davis and Steven R. Feldman

Getting patients to make the healthy choice can be challenging. People don't always make the most rational decision; social, emotional, and cognitive factors often intervene and make them do something very different. Behavioral economics provides tools to explain why people make the choices they do, and how we can steer our patients toward better choices. In this book, researchers Scott A. Davis and Steven R. Feldman examine 25 principles from behavioral...

• Format: Paperback
• Language: English
• ISBN: 1499562950
• ISBN13: 9781499562958
• Release Date: June 2014
• Publisher: CreateSpace Independent Publishing Platform
• Length: 248 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.6" x 6.0"